Welcome!
Our Mission
The Global Soccer Fans Foundation (GSFF) unites diverse communities through soccer, fostering belonging and joy with a focus on engaging the Asian-American and Pacific Islander demographic alongside New York City Football Club.
Why AAPI Engagement Matters Now
According to the 2023 U.S. Census, over 25 million Americans identify as AAPI — with New York standing out as one of the most diverse cities in the nation.
A 2022 Nielsen Report tells us something powerful: more than 60% of Asian Americans are interested in sports. But interest isn’t the same as belonging. This is our moment to change that.
Engaging AAPI fans isn’t just smart business — it’s a chance to
Boost matchday energy with more fans in the stands
Increase viewership and media engagement
Unlock authentic, values-aligned sponsorship opportunities
Strengthen NYCFC’s role as a truly global team
Celebrating Asian Heritage Month with Intention
May is Asian Heritage Month — a perfect time for NYCFC to go beyond the surface and connect with the AAPI community in meaningful ways. Think culturally rich matchday experiences, youth clinics in AAPI neighborhoods, local festivals, and moments that truly honor the traditions and stories of our community.
Our vision? A coalition of AAPI organizations, youth soccer clubs, and diehard superfans coming together to help NYCFC show up — not just during Asian Heritage Month, but year-round.
What We Can Build Together
A partnership between GSFF and NYCFC could spark
A Growing Fan Family: Turn curiosity into connection. More AAPI fans in the stands, in jerseys, and in the community.
Authentic Sponsorships: Attract partnerships from AAPI-led businesses and brands that align with NYCFC’s values.
Next-Gen Talent: Imagine the buzz of discovering the next breakout star — a “Linsanity” moment for soccer, born right here.
Digital Storytelling: Speak the language of younger AAPI fans on platforms like TikTok, Xiaohongshu, Line, and WeChat. Let them see themselves in NYCFC.
Cultural Activation: Bring soccer and AAPI culture together through mini-pitch events, community festivals, and charity matches that feel personal and celebratory.
Grounded Insight: Offer NYCFC ongoing feedback and ideas from the community, helping ensure that every move feels real and rooted.
Elevate Your Soccer Experience
As a member of the Global Soccer Fan Club, you’ll have access to exclusive content, events, and a thriving community of like-minded fans. Whether you’re a seasoned supporter or a newcomer to the sport, there’s something for everyone.
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